Vans Off the Wall, was founded by The Van Duren Rubber Company established in California in 1966. Within a couple of years, they came up with the popular rubber canvas shoe, Vans Shoes. These shoes were durable and affordable which made Vans popular amongst youth cultures alongside their custom-made colorways. Because of its growing popularity amongst skaters, Vans started designing shoes especially for skaters with tougher materials, a harder sole and ankle protection. Nowadays Vans is the largest producer of skate shoes worldwide and is still loved amongst creatives, musicians, and within the street culture scene.