The North Face

The North Face was originally founded in 1966 as a climbing equipment retail store in San Francisco California. During a hiking trip, the idea came up to start up a label. Today the company brings a wide array of outdoor products specializing in outerwear, fleece, coats, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags. The brand is also known for bringing highly innovative technical outerwear products in collaboration with other brands.

The versatility of The North Face

The North Face originally started out as an outdoor brand but has developed into a very versatile brand that is appreciated by a large target group. People who love outdoor activities have been familiar with The North Face for decades, but these days many different groups and subcultures can be spotted in 'TNF' items. You'll see many school-children with The North Face bookbags, the international hip hop scene has embraced the brand and the worldwide fashion scene also loves the brand, because of its versatility.

The North Face technologies

Besides the fact that The North Face makes aesthetically-pleasing clothing and accessories, the items are often equipped with unique and innovative technology. The items are often equipped with TNF's own Futurelight or Goose Down technology. Futurelight is an ultra-thin, lightweight and water-resistant membrane. The Goose Down technology is often incorporated into the brands' winter jackets: lightweight insulation for superior warmth and comfort. The North Face often partners up with GORE-TEX® to provide you with water- and wind-resistant items. The brand also frequently partners up with Primaloft® to make items with Thermoball® technology: lightweight, revolutionary insulation which even insulates when it's wet.    

The North Face collaborations 

The North Face has grown into a strong and well-known brand. This has enabled the brand to constantly push out collaborations with major brands. An illuster list of brands such as Maison Margiela, Supreme, sacai, and even high-fashion brand Gucci. The North Face is here to stay and is growing each and every day.