The running panther
In 1924 the Gebrüder Dassler Schufabrik was founded by Rudolf and Adolf Dassler in Germany. Their Dassler spikes gained a lot of interest when various gold medals were won during the 1928 and 1936 Olympics. The success remained for a couple of years but in 1948 the brothers fell out and went separate ways. This resulted in Rudolf founding PUMA in the same year. In 1952 the first PUMA football shoe ATOM was released and marked the beginning of their football heritage. In 1958 their formstrip logo got patented. The 1982 TOLERO was the first shoe with the highly flexible DUOFLEX sole that later one got incorporated in newer models. Until this day Puma is well-known for its football shoes.