Lacoste is a French clothing company, founded in 1933 by René Lacoste a professional tennis player from the 1920s and 30s of the last century. During this time, the sportswear of the tennis court paved the way to the streets. It was also accepted that the well-known polo was also worn outside the sports field. The nickname of René Lacoste was "the Crocodile", inspired by his perseverance on the tennis court. This is how the logo of the brand came into being.
Lacoste LIVE! is a rather new subline within the Lacoste family. The LIVE assortment has a more contemporary feel with streetwear influences throughout. The LIVE collection will always value the classic Lacoste elements and heritage, yet will twist it up into a fresh new attitude and mood.