Carhartt was founded in 1889 in the United States and is still in the hands of founder Hamilton Carhartt until this day. Originally, the brand is based on workwear collections. Something that still hints in the signature of all collections. Since the sixties however, the brand has also focused on releasing more casual jackets, jeans and shirts aimed at a different target group, including surfers. In the 1990s Carhartt Work In Progress was founded from Europe. Here the brand has established its own direction, tailored to underground street culture.