Reebok is a typical Brithish performance footwear company founded in 1895 by J.W. Foster in Bolton, Lancashire, England. The brand originated in focussing on running shoes, while in the 80´s and 90´s the brand was also known for creating groundbreaking models for other sports such as basketball. A key piece, the "Shaqnosis", worn by Shaquille O'Neal in the 90's made the brand more respected within the sneaker world. After the 1996 NBA Draft, perhaps the best draft ever in NBA history, Reebok also signed Allen Iverson.