New Balance

Chickens

After observing chickens walking around in his yard, William J. Riley became inspired by their perfect balance on their three-toed-feet and founded the New Balance Arch Support Company in 1906. The company started with selling arch support for those who had to stand for long periods. It didn’t take long, or firemen and police officers were walking around with Riley’s arch support. In 1956 Riley’s salesman Arthur Hall sold the company to his daughter and her husband. After an increasing demand from athletes to produce sneakers, the New Balance Trackster was released in 1961. What distinguished these sneakers from others was that they contained a ripple sole and were available in different widths. In 1972 the company was acquired by Jim Davis and this marked the start of New Balance becoming one of the biggest sneakers brands on the globe.

shoe

990 Series

From this moment onwards New Balances started to number their sneakers based on the type of shoe, activity it was designed for and the type of support it would provide. The famous N-logo was launched with the 320 in 1976. The year 1982 marks the birth of the 990 series. While at first dealing with a lot of critique from consumers, due to the high price point, the sneaker quickly became a status symbol among sneakerheads and became the icon that we know of today.

shoe

New Balance x Baskèts

The versatility of New balance is seen in the various colorways and collaborations with brands such as Ronnie Fieg, Levi’s, Norse Projects, and Stüssy. This shows us that anybody can wear a pair of New Balance. This is due to their classic dad sneaker shape which since the 10s has made a comeback and resulted in all the moms and dads around the world wearing a pair of signature New Balance. In addition, we can always rely on the advanced technology of the sneakers. In 2019 we got to celebrate the launch of the 990v5 sneaker with New Balance.This collaboration reminded us why we’re a big fan of the brand. When it comes down to quality, New Balance never disappoints us.

Shoe
Shop the collection