healthy soul = healthy body

ASICS acronym for Anima Sana In Corpore Sano the Latin for "You should pray for a healthy mind in a healthy body" was founded in 1949 by Kihachiro Onitsuka. Onitsuka was dedicated to producing athletic shoes that would create a nurturing and healthy environment for young people through sports. The production of basketball shoes in the 1950s marked the start of their shoe business. This was steadily followed up by their 1953 Onitsuka Marathon Tabi which featured rubber soles and uppers that made running marathons more comfortable for athletes. From this point onward, ASICS started producing various high-performance sneakers that would support athletes in the different sports fields. From running to wrestling, ASICS would provide athletes the needed support through their shoes. Nowadays, ASICS is well-known for producing some of the best running shoes available in the market.

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New Wave

While at first, ASICS might not seem a brand that would be associated with streetwear. Throughout the years it has established itself as both a sport and streetwear brand. As the sneaker scene started to shift from classic models to retro runners, ASICS managed to gain a piece of the pie with their Gel-Lyte 3 and Gel-Lyte V models. These models embodied the typical dad style sneaker aesthetics. Additionally, their collaborations with various designers aided them in experimenting with different colorways.

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ASICS X Baskèts

Our relationship with ASICS goes all the way back to the start of Baskèts in 2012. So, it is easy to say that they deserve a spot on our must-have list. In addition, ASICS does not only give us high-performance shoes but also fashion which is visible in their various collaborations. The fashionability of the brand is visible in the combination of modern designs with expressive and vibrant colors.

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